User-generated Doritos spot
on YouTube

Superbowl XLI marked the first time that every spot featured during the advertising event of the year was immediately available online on a wide variety of sites for viewing and scrutiny by users.

YouTube’s SuperVote page not only allows users to view every Super Bowl ad video on one page but also encourages live voting to pick the top ad of the season (via PaidContent).

CBS Sportline posted new ads after every quarter of the game, and iFilm has a dedicated section. AdAge features a chart on all who advertised, while AOL and USAToday also feature voting - with the former streaming the spots online as they aired during the game.

In addition to the famous :30 spots, there was a host of banner ads to complement the TV push, and they’re archived at adverlicio.us. (Site editor James Gardner termed this year’s efforts mediocre at best, despite a few gems).