Cingular has teamed up with YouTube for an online promotion allowing independent musicians to submit videos that the YouTube community can then vote for.

The promotion, titled YouTube Underground, will run October 2-18, Internet News reports. Along with an appearance on ABC’s “Good Morning America,” the four winning bands will receive airtime on Sirius Satellite Radio and could have their songs featured in an upcoming movie and television show.

Cingular’s partnership with YouTube is the latest attempt by marketers to reach the video-sharing site’s 13 million daily users. Recently, Warner Music Group announced it would distribute its library of music videos via YouTube.