In a turnaround of the development of distributing branded TV programming to the Internet, Comedy Central is bringing original Web programming to late-night television viewers, the cable network said Monday.
Dubbed “Web Shows,” the half-hour weekly series, which will air at 2 a.m. ET/PT and premiere Monday, will include a mix of animation, live-action narrative and comedy programming from Comedy Central’s Web site, Motherload. The network has ordered six episodes.
The programming block will also feature the AtomFilms webisode “The Punk Group: Fat Girls on Bicycles,” marking the first collaboration between the network and the short-film Web destination that its MTV Networks parent acquired in August.
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Lou Wallach, senior vp original programming and development at Comedy Central, said the series would be made up of eight or nine 2- to 3-minute shorts. A “rooster” character will provide commentary and tie the content bits together.
While shows featured include the animated “Baxter & McGuire,” the celebrity-mocking “Balloon Heads” and the satire “Golden Age,” AtomFilms said its content also fits the sensibility and style of the show.
Reuters/Beautiful Mind Company
