Mobile TV will be a major factor in the future according to Anne Sweeney, co-chair of Disney Media Networks and president of Disney-ABC TV, who said ABC’s experiments with streaming TV programming online are also promising.

Anne Sweeney detailed some of Disney’s new media initiatives. “EntertainmentIndustry analysts forecsast that mobile television could be a global market worth as much as $27 billion by 2010,” she pointed out. Disney already has deals in place with Vodafone Italy and Orange Mobile in the U.K. and just finalized a deal to stream Disney Channel via France Telecom’s Orange service.

Sweeney believes that piracy is the fueling problem that serves a need what consumers want TV content on demand. Sweeney stated “piracy competes for consumers the same way we do - through quality, price and availability,”