Google Begins TV Ad Tests

Posted on March 12th, 2007 by DakotaMichaels.
Categories: News.

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The Wall Street Journal is reporting that Google testing TV commercials that it sells, to cable customers in Concord, California. (Google since last year has been working with TV commercials to subscribers of cable provider Astound Broadband,according to Search Engine LandWhen Astound’s customers watch Television, some commercials spots they see have been sold to advertisers by Google and delivered to the cable company so they appear in the normal breaks in programming as other ads do. Advertisers secure their ad space through an auction system, but one that’s overseen by people and not an automated system, since it’s still early in the test period.Google’s been saying for some time that it would be moving into television, and details of planned “sccatter units” came out last week, plus the company did say it was experimenting  with Television  advertisements during its earnings call last January. This is the first confirmed execution of any reseach we have done so far.

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